Brand guidelines and press kit

This page provides essential guidance and assets for the correct use of ElevenLabs trademarks and copyrighted materials. It is designed for all external entities engaging with our brand. Adherence to these guidelines is crucial when incorporating ElevenLabs branding elements into third-party assets and materials, ensuring proper representation of our intellectual property.

Logo

Download

• ElevenLabs Logo black (PNG) 18.88 KB
• ElevenLabs Logo black (SVG) 3.37 KB
• ElevenLabs Logo white (PNG) 19.5 KB
• ElevenLabs Logo white (SVG) 3.37 KB
• Download all 40.07 KB

Clearance

To ensure visual impact our logo needs to be surrounded by ample and unobstructed space. All communications must adhere to a minimum area of clearance, which is determined by the logo's size and is equal to its height.

ElevenLabs Official Logo - minimum area of clearance

Symbol

The visual shorthand for our brand is our 11 icon, constructed from two distinctively simple vertical lines. It abstracts the number eleven from our name while also subtly referencing the pause icon seen when listening to audio.

ElevenLabs Official Logo - 11 icon visual shorthand

Construction

Our icon is positioned centrally and surrounded by generous space to ensure it stands out amidst others. The amount of surrounding space is calculated based on the logo's size, with height of the holding device equivalent to three times the height of the icon.

ElevenLabs Official Logo - 11 icon visual shorthand (logo construction)

Avatars and apps

The 11 icon is most effective for representing us in situations where space is limited, such as social media platforms and app ecosystems. It is designed to work with various holding shapes, from circles to squares.

ElevenLabs Official Logo - 11 icon visual shorthand (avatars

Download

• ElevenLabs Symbol (PNG) 13.01 KB
• ElevenLabs Symbol (SVG) 209 B

What to avoid

Eleven Labs — With a space between Eleven and Labs
Elevenlabs — Without a capitalised L
elevenlabs — With lowercase E and L
ELEVENLABS — In all caps
IIElevenLabs — Using captialized I’s to recreate the 11 icon
11ElevenLabs — Using 11 to recreate the 11 icon

ElevenLabs Platforms

The ElevenLabs ecosystem includes three platforms: ElevenAgents, ElevenCreative, and ElevenAPI, each with its own distinct color palette and graphic approach.

ElevenLabs Official Logos: ElevenAgents, ElevenCreative, and ElevenAPI

ElevenAgents

The platform is called ElevenAgents and has its own logotype, which must be used in all related materials.

Use the correct written form: ElevenAgents (no space).

ElevenAgents Ofif

Do

• ElevenAgents

Don't

• ElevenLabs Agents
• Eleven Agents
• IIEleven Agents

Color palette

Blue is used as the primary color, with additional shades to create a more nuanced palette. We layer image-based gradients with analog, tactile textures to balance the digital precision of the platform with a more human, material presence.

Graphics

Graphic elements include different representations of agents, ranging from image-based voice orbs to code-generated visuals. The primary motif used to distinguish Agents platform is the circle or sphere.

ElevenCreative

The platform is called ElevenCreative and has its own logotype, which must be used in all related materials.

Use the correct written form: ElevenCreative (no space).

ElevenCreative Official Logo

Do

• ElevenCreative

Don't

• ElevenLabs Creative
• Eleven Creative
• IIEleven Creative

Color palette

Orange is used as the primary color, with additional shades to create a more nuanced palette.

Graphics

The visual system includes different variations of Chladni patterns, used as expressive graphic elements across materials.

ElevenAPI

The platform is called ElevenAPI and has its own logotype, which must be used in all related materials.

Use the correct written form: ElevenAPI (no space).

Do

• ElevenAPI

Don't

• ElevenLabs API
• Eleven API
• IIEleven API

Color palette

A monochrome palette is used as the primary visual approach, built around black, white, and neutral tones.

Graphics

The visual system includes variations of Chladni patterns and kinetic typography as primary graphic elements.